Why Own the Dash?

When you choose to purchase a product from Own the Dash, you're buying more than just something to wear; You're making a bold statement that you want your life to matter. You're saying that you want to become part of a community of people with the same common goal of making a difference in the world, right where they are.

man in an Own the Dash hoodie staring off into a muddy lake bottom during sunset

What is Own The Dash?

Own the Dash is about owning your life, leaving a legacy and giving back more than you take. It's about making the most of each day and giving your life a true meaning, one without doubt or insecurity. The last legacy you leave this world is a tombstone, and that tombstone reduces your life to two dates: the day you're born and the day you die, two days that are insignificant in the grand scheme of what you can control.

What actually matters is the dash in between.

Dakota Meyer being filmed in a gym with a camera crew

How Do I Own My Dash?

You live a life of purpose, not for yourself, but for others. Instead of thinking about the things you don't have, you wake up each day, grateful for all that you have, and do your part to make the world a better place.

You Own The Dash by going against all the negativity around you, both in the people you know and in the media. The uncompromising belief you have in yourself as someone who CAN make a difference is more powerful than you can imagine. Your actions will inspire others to also honor the life they’ve been given. In a time when the world seems hopeless, our mission begins with each person showing the world that hope is alive and well.

Message from the Founder and CEO

photo of Dakota Meyer, founder of the Own the Dash Apparel brand

My vision with creating Own the Dash is to unite people through quality products. In return creating a community of selflessness and accountability that empowers individuals to accept nothing less than being the best that they can be. I appreciate everyone’s support in this vision to change the world.

-Dakota Meyer